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Swipe Brings You Virtual Dancing Learning Experience with an App
Virtual lessons are booming. Swipe, an online learning dance app, provides you with multiple features to make your dance moves shine.
It all began with the frustratingly murky hovering of the pandemic.
Under the egregious crush of Covid-19 in 2020, almost all industries faced to the issue of transformation; no exception for the dancing field. Physical classrooms, aside from activities, shows, and contests, were impacted dreadfully the most under this situation. Dancing in actual classrooms has been well practiced for years; however, it did not seem appropriate to have over ten people gathering in a classroom in the current environment.
Bojin Chen, a dancing teacher at HRC, which is a well-known dancing studio in Taiwan, was shocked by the scene when the studio had to shut down for a whole year because of the pandemic. This gigantic blow on the studio made Bojin wonder what could be the best solution to this problem.
He partnered with Rino Lin, the visual manager and the activity executive in HRC dancing studio, and together they piloted their dancing tutorials through an online learning platform HaHow, which is Taiwan's largest fund-raising interdisciplinary online learning platform. Even though they received over two hundred students' support, they realized the reality is not as simple as they have imagined.
The problems they confronted could be concluded into two factors.
First, social distancing. Following the policies made by the government, people all stay in their houses and learn from the dancing videos. However, with most of them being new beginners, they found out that students cannot get the best learning quality through static videos.
Second, rapid customer flow. Because of the restriction of time and space, students cannot regularly attend the classes; or even, drop out of the class because they are not confident enough to dance in front of people.
After knowing about Bojin's idea, his friend Allen Lee, who was an engineer in 17 Live, which is the one of the most popular live video streaming app in Asia, decided to use his expertise in the field to help Bojin. Allen also recruited his old colleague KM Tsao, who also worked in 17 Live as a product manager, to help advertise for their application.
Now the core members of Swipe were finally in place, they teamed up to create an app designed for smartphone users to develop dynamic teaching of body movements: Swipe. In order to help dancing beginners and efficiently create quality contents, Swipe has three main tactics as followed:
1.Step-by-step dance moves
The videos on Swipe are dedicated for beginners; thus, every lecture is fifteen minutes or less and is designed with the core of basic movements.
2.Mirror effect(left/right)
In-class practices won’t have the problem of dancing on the opposite side as long as you are facing the same direction as the teacher; however, it is not the case with cell phones. Therefore, Swipe has a special design on mirror function.
3.Overlay effect
Besides all the effects mentioned above, they particularly release the overlay effect which needs only the adjustment of opacity to compare your dance moves to the teachers’.
Moreover, Swipe also tailored a fast-processing post-production software where they can edit the timelines and titles of each movement. This software not only shortens the time of video-making from eight hours to one hour, it also makes it easier for the users to review specific moves with the buttons appeared on the app.
The above mentioned and the multi-angled, overlaying, and lecture designing functions are all its competing advantages, solving the problems of passive and non-interactive learning.
According to one of the co-founders of Swipe, KM Tsao, if students can practice beforehand online with the basic movements, it will decrease the rate of situations where students feel unconfident as if they are not following up. This could be the first step of the digital transformation of the dancing industry, and there might be more business developments utilizing this transformation in the future.
Aside from the Taiwanese market, Swipe also aims for the global markets in different countries as well, and targets the markets of Singapore, Indonesia, the Philippines and other Southeast Asian countries next.
Because HRC has been in the international dancing field for over twenty years, it is much more convenient for them to promote the app in Southeast Asia, and they hope to find representation agencies with the same studio or dancing backgrounds.
In the very beginning, Swipe decided to position itself as a learning platform for body movements and dancing learning; therefore, they do not limit itself in certain dancing styles.
Swipe will hold on to the high quality learning contents like the Professionally-Generated Content, and broaden their fields to more complicated movement learning(compared to workout, Yoga, and weight-lifting), such as Swing Dance, International Standards, Tap Dance, etc.; this move will attract many more audience in the vertical coverage.
Swipe will provide working partners with the platform and the backstage; videos will be made, uploaded, and operated by the partners and the profits will be split afterwards.
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