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Martech startup Crescendo Lab enters Japanese market with the success experience gained from Taiwan and Thailand
“On April 1, 2022, the Japanese government enacted the Japanese version of General Data Protection Regulation (GDPR), and Japanese society has been talking about digital transformation these years. Crescendo Lab is the only LINE Gold Tech Partner in Taiwan and has achieved stellar records in Taiwan as well as Thailand markets. Now is the best time for Crescendo Lab to go to Japan,” said Jin Hsueh, the co-founder and CEO of Crescendo Lab.
The ban on third-party data has turned rigorous these few years. There are three turning points for the harder acquisition of customer data, which lead to an escalation in ad spending. In 2021, Apple enables iPhone users to opt-out of data sharing. In 2022, the new version of Japan’s GDRP turned effective, and in 2023, Google will officially ban 3rd party cookies.
As a martech SaaS solution provider from Taiwan, Crescendo Lab aims to assist enterprises to go through digital transformation in the easiest way: implementing AI and data-first solutions to solve marketing, sales, and customer service difficulties.
Crescendo Lab provides AI and data first solutions that surround the Line ecosystem. They have partnered with Treasure Data, a leading Customer Data Platform(CDP) provider and Softbank’s child company, to expand the Japan and Thailand market.
In an age where ad-spendings are skyrocketing and low-cost competition works no more, understanding one’s customers and adjusting one's sales strategy has become the key to consistent and abundant business growth.
“First Party Data is the key. We wish to assist more enterprises in gaining first party data on LINE. We want to be their partner in going through digital transformation faster, especially under the pandemic and in post-pandemic times.” says Jin, co-founder and CEO of Crescendo Lab.
To address the issue of obtaining first party data, Crescendo Lab offers a solution for companies who need a no-code and easily implementable marketing tool: MAAC (Messaging Analytics and Automation Cloud).
LINE marketing solution helps businesses to target specific customers
Crescendo Lab’s current product “MAAC” is a marketing solution for LINE. By connecting brands’ LINE official accounts to MAAC, brands can collect first party data from members on their LINE official accounts via a simple binding process. Upon doing so, brands can then execute marketing campaigns on LINE with abundant solutions built in MAAC, such as segmented broadcasting, interaction modules, and retargeting.
For example, the newest function released: “predicted purchase probability” allows brands to create a segment of people consisting of members most probable of consuming a product in the upcoming two weeks, and broadcast messages to this specified segment.
Aimes to help accelerate the speed of DX in Japan
“We’ve achieved LINE Gold Tech Partner in Taiwan and LINE Tech Partner in Thailand. Entering the Japanese market is the last puzzle piece to achieving our vision. We would like to be the link for Japanese clients to connect with the world. Also, despite the Japanese term “DX遅れ'(Late for the digital transformation)' used domestically, another way of looking at it is that Japan is full of potential. It's the perfect place for Crescendo Lab to share its experience and help accelerate the speed of DX in Japan,” said Jin.
Crescendo Lab has the experience of working with over 400 brands, ranging from industry leaders in eCommerce, retail, media, automobile, etc. With these experiences, Crescendo Lab is capable of assisting companies in perfecting their marketing performances with its marketing solution.
The aritcle is supported by National Development Council
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