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QuickGen AI: Cutting Lead Acquisition Costs from $90 to $1
How much should it really cost to capture a single qualified lead? For many marketers, the price can be uncomfortably high. Campaigns often drive the figure up to 60 or even 90 dollars per lead, eating into budgets and leaving teams frustrated.
QuickGen AI, a Delaware-incorporated startup founded by Luna Chen and Wen Hsu, is working on a different approach. Their platform lets businesses create AI-powered mini apps in less than a minute, tools that can both attract audiences and record the kind of data that makes follow-up more effective.
“It is not just about capturing a lead,” explained Luna Chen, who previously worked at L’Oréal, AWS, LINE Pay, and PhotoGrid. “It is about collecting the right lead, at the right moment, with data that actually helps you sell better.”
From one experiment to a bigger idea
The story began as a small experiment. Luna Chen built an AI tool to help influencers understand what launching their own brand might look like. Users entered their Instagram accounts and instantly received suggestions on positioning, storytelling, and revenue potential. When she shared a short video about the tool, the response was much larger than expected.
“We posted it once and it reached more than twenty thousand people,” recalled Luna Chen. “We collected over eight thousand leads and had more than seven hundred consultation bookings.”
The unexpected response led to a new question. After the tool went viral, the team began to ask themselves whether this idea could be expanded into something larger. Together with Wen Hsu, who had worked as an engineer at Google and Turing Drive, Luna Chen began building a platform where businesses could create their own interactive AI tools without writing code. “Our aim is to make it possible to go from idea to working tool in under a minute,” said Wen Hsu.
Tools that do more than collect names
QuickGen AI works like a no-code builder, but the result is not just static forms. A company can upload a link or describe its target audience, and within thirty seconds the system generates a mini app such as a quiz, a strategy planner, or a recommendation tool. These apps can be shared on social media or embedded directly on websites.
“On average, collecting a single lead costs between sixty and ninety dollars,” explained Luna Chen. “With our early tool, the cost dropped to less than one dollar.” She added that the real advantage is in the details. “Instead of only knowing someone’s job title or company name, now we can also understand their budget and their pain points. That lets us prioritize leads and approach them more effectively.”
For Wen Hsu, working directly with customers has been a shift from his time in large companies. “At Google, I was not talking to users directly,” he reflected. “Now I hear their feedback first-hand. Once you know what they are struggling with, figuring out how to implement the solution is not the hardest part.”
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