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AI Startup Preciser Overcomes Setbacks to Partner with PIT, Setting Sights on the NBA
Preciser, a data analytics company, has partnered with the Portsmouth Invitational Tournament (PIT), an important platform for players aiming to enter the NBA.
Preciser will provide real-time data and insights to enhance player evaluation, scouting analysis, and event management.
Turning Raw Stats into Actionable Insights for Teams with Preciser
Preciser offers a platform that brings together various types of basketball data, such as player stats, game results, injury reports, and schedules, into one easy-to-use system. This integration simplifies data access for teams, leagues, and broadcasters, enabling them to make faster, smarter decisions without the need to rely on multiple platforms.
The platform doesn’t just provide basic stats, like points scored. It also helps users understand the details behind the data, such as a player’s shooting efficiency, where they score most of their points, and how they compare to other players. This helps teams make better decisions when scouting, coaching, and planning for games.
Preciser was founded by Jacky Chung and Shirley Chen, two entrepreneurs from Taiwan. Jacky Chung, who was studying business analytics in the U.S., started analyzing NBA data as a side project. This led to the creation of Preciser, which was soon joined by Shirley Chen. The company initially focused on sports betting but quickly pivoted when they realized the market need for a B2B data solution.
After early struggles with product-market fit, the company shifted its focus to providing real-time analytics tools to sports leagues and organizations. This led to their recent partnership with PIT, a major event for players aiming to break into the NBA.
The partnership with PIT is a big step for Preciser, but it’s just the start. PIT is a well-known event for players hoping to get drafted into the NBA, making it a perfect opportunity for Preciser to demonstrate its platform in real-world basketball settings.
Currently, Preciser works with 35 sports leagues, including 33 in the U.S., and hopes to eventually work with NBA teams.
By providing AI-driven tools, Preciser can help basketball teams analyze player performance and make smarter, data-backed decisions. The PIT partnership is a chance for Preciser to show how its platform can support professional basketball teams, with the goal of expanding to NBA teams in the future.
Why NBA Teams Could Use Preciser’s Product
The NBA deals with a lot of data, from player stats to injury reports and game results. Right now, teams use different systems to handle all this information, which can make it hard to get a full view of the game in real-time.
Preciser helps solve this problem by bringing all the important data together in one platform. Teams can see more than just basic stats—they can also view deeper insights into how players are performing, how efficient their shooting is, and how they compare to others. This helps coaches and team staff make better decisions quickly.
In a fast-paced league like the NBA, having access to this type of data is a big advantage. With Preciser’s platform, teams can improve their strategies, help players get better, and stay ahead of the competition.
The partnership with PIT is an important moment for Preciser, but it’s just one part of the company’s growth. The goal is to keep expanding and eventually work with larger leagues, especially the NBA. Preciser’s platform can help NBA teams and broadcasters understand the game better and make more informed decisions.
As the company grows, its tools could become more important in professional basketball. With the NBA in sight, Preciser is working to offer its services to top basketball teams and organizations.
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