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Appier's Revenue, Gross Profit, and Operating Profit Hit New Highs! How Is This AI Unicorn Continuously Growing?
On August 14, Appier, a marketing technology company, announced its Q2 2025 (April to June) revenue results. The company reported a revenue of 10.3 billion yen (approximately USD 69 million or NT$2.1 billion), a 27% year-on-year increase, marking a historic high. Excluding the impact of exchange rates, the growth rate reached 35%, the highest growth Appier has seen in the past two years.
CEO Chih-Han Yu highlighted that the revenue growth was driven by two main factors: the expansion of existing business and the strategic contribution of AdCreative.ai, which was acquired in February, in key markets.
It’s worth noting that Appier’s acquisition of AdCreative.ai earlier this year, despite some losses and operational expenses being recognized, still led to a significant improvement in operating profit margin, which nearly doubled compared to the same period last year, reaching 7.8%. Profitability showed remarkable growth, with operating profit climbing to a historic high of 806 million yen, a 130% year-on-year increase, demonstrating a significant improvement in profitability.
“This is the time for us to reap the fruits of our efforts,” said CEO Chih-Han Yu. “We are now in the era of AI Agents, which aligns with Appier’s research investment in this field over the past 10 years. Our proactive deployment of this trend is now paying off.”
In addition to record revenue, Appier also achieved a historic high in gross profit this quarter, reaching 5.8 billion yen (approximately USD 39 million), a 38% year-on-year increase, surpassing the revenue growth rate. The gross profit margin also rose to 56.1%, up 4.8% from the same period last year. This reflects the contribution of high-margin products, ongoing improvement in the gross profit margin of core businesses, and the efficiency gains driven by generative AI technology, continuing to expand the gross profit margin.
What is AdCreative.ai?
Founded in 2021 and headquartered in Paris, France, AdCreative.ai is an AI-driven creative generation platform. Through its proprietary AI models, it helps brands quickly generate advertising creatives and enhance return on investment (ROI) from ads.AdCreative.ai offers services like creative analysis, AI-generated video ads, and image generation. Its clients include many globally recognized brands, such as Snapchat, Pernod Ricard, Reckitt, BNP Paribas, and Chopard, using AI technology to make ads faster, smarter, and more impactful.
Successful Expansion: Strong Growth Momentum in Northeast Asia, the U.S., and EMEA
In Q2, Appier’s revenue grew steadily across various markets, with 51% of the revenue coming from existing customers, including e-commerce clients in Northeast Asia and clients in the U.S. and EMEA (Europe, the Middle East, and Africa). The remaining 49% was driven by the acquisition of new customers and new products in the U.S. and EMEA regions, which boosted overall revenue performance.
Compared to last year, Northeast Asia's revenue growth accelerated to 35% year-on-year, excluding the impact of exchange rates. This growth was driven by stable orders from existing customers and the addition of new clients. The U.S. and EMEA regions saw even more significant growth, with a 48% year-on-year increase. The main factor behind this growth was the addition of new clients in e-commerce and online platforms (delivery platforms, internet service providers) in addition to game clients. “Because the volume of new clients in the U.S. is large, it also boosted revenue performance,” said CEO Chih-Han Yu.
Acquiring AI Startups to Make Ads More Customized and Cost-Effective
Appier has also stayed true to its management philosophy by continuing to integrate AI technology within its internal teams and product development. This not only boosts the productivity of individual employees but also enhances its AI capabilities in creative generation through the acquisition of AdCreative.ai. Specifically, with AI Agent technology in video models, ads can be customized based on consumer profiles, rather than pushing ads previously processed by clients to consumers. “In the past, we saw the ad first and then the person; now, we see the person first and then the ad.”
Chih-Han Yu also revealed that this allows each user to see ads that are highly relevant to them, increasing the ad conversion rate by 20% to 30%. Consumers on e-commerce platforms in South Korea and Japan have already begun seeing AI-generated video content from Appier. Chih-Han Yu pointed out that the cost of AI generation continues to decrease, enabling them to save advertisers significant amounts on video production costs while maintaining quality that rivals traditional TV commercials. “With AI, we can shorten the ad production time for clients from several weeks to just 2 hours.”
By deepening its collaboration with AI, Appier aims to leverage the improvements in AI technology across its products to enhance the company's future operational performance. Chih-Han Yu emphasized, “We haven’t reached the peak of growth yet; there’s still plenty of room for growth.”
The original article: Appier營收、毛利、營業利益都創新高！AI獨角獸為何能不斷成長？
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